Review: Avon Ideal Flawless Foundation

I’ve recently shown you the eyeshadow palette and nail polishes from Avon’s winter 2012 Arctic Goddess collection, but today I want to share something from their permanent range – Ideal Flawless Foundation*.

Flawless1 Review: Avon Ideal Flawless Foundation

I think this was launched at the beginning of the year as I seem to remember seeing quite a lot of reviews for it around February/March time, but as always new products become old products and people stop talking about them – so hopefully this post will be a nice memory-refresher! At the Avon Arctic Goddess launch event last month, I was a bit undecided as to which of the two lightest shades (Light Pink and Ivory) was most suited to me, so I asked an MUA there. Predictably, after she matched me, I ended up being a mix between the two shades… but honestly, I can get away with either shade if I don’t feel like mixing them. Equal amounts of the two mixed together do create a perfect match though, and since the foundation costs just £12 it wouldn’t be a bank breaker to buy them both.

Flawless2 Review: Avon Ideal Flawless FoundationLeft: Ivory. Right: Light Pink.

Avon describe Ideal Flawless as a full-coverage foundation, but I don’t think it is. I always prefer light coverage foundations, so it does feel a little fuller than I’m used to but I know that by most people’s standards it’s not full coverage, more of a medium. If it doesn’t offer enough coverage for you though, it builds nicely so you can quite happily layer up on the areas where you need more coverage.

When I first applied Ideal Flawless with a Real Techniques Buffing Brush, it felt far far too heavy so I had to take it all straight off. I tried again, this time applying it with clean fingers and this was much better for me – the heat from my hands helped to melt the product into my skin and appear not so heavy before giving it a last little buff into the skin with the brush. This application is what’s in the below picture, to give you an idea. I keep going on about it being heavy – it’s really not, I’m just so used to light coverage! If you like medium to full coverage, you’ll love it. I love it too – I just need to soften it a little to suit my tastes better. It’s worth the effort though, as it really does blend beautifully into the skin.

One little negative: it will cling to dry patches like no one’s business, but this happens with most foundations really. It’s a non-issue as long as you prime well beforehand (I’m currently coveting Nivea Express Hydration Primer!) – and it’s totally outweighed by all the positives. The packaging is great, it looks a lot more expensive than it is; the coverage is workable to your tastes; it’s oil free which is always a plus for me; it has SPF15; the finish is lovely and sort of satin-like, not too dewy and not too matte – there’s nothing not to like really. There are 16 shades in the range, so you should definitely find a good match – like I said, although my *perfect* match is a mix of two shades I can easily wear either of them alone.

Here’s the obligatory before and after!

Flawless3 Review: Avon Ideal Flawless Foundation

Flawless4 Review: Avon Ideal Flawless Foundation

So what do you reckon? Are you tempted to try Ideal Flawless? Have you tried it already? It usually costs £12 for 30ml, but I noticed that it’s currently only £7 on the Avon site – so now is the time! I’m not sure if it’s £7 in the catalogue too, but worth a look!

  • Katie Walker

    This looks like an excellent foundation! Avon have outdone themselves again!


    • Leanne

      It really is great, totally exceeded my expectations! x

  • Anonymous

    Love it! Awesome review, and yes i think i’ll be giving them a try.

    all the way fr Texas!

    • Leanne

      Hi Ms Texas :-D Thanks a lot! x

  • Just me, Leah

    I have this in Ivory. It’s the first time in my life I’ve found a foundation which actually matches the colour of my skin. No more tide mark on my jawline, whoo hoo! xx

    • Leanne

      It’s a pain finding good matches in foundation when you’re pale – I know aaall about that! x

  • jennie

    Your skin is so amazing! Jealous! This is such a great review, I love how it looks on your skin. I’ve never really tried many things from Avon but I’m definitely tempted to now!

    Jennie xo |

    • Leanne

      Ahh thank you Jennie – I am happy with my skin at the moment, it used to be absolutely vile through my teen years and even earlier this year in fact. I put it down to Clarisonic and La Roche Posay! x

  • Miss drifted Snow White

    Awww seeing this on you makes me regret not sticking with my instincts at the Avon event and asking for this one! They talked me into the mousse foundation (which is great) but man, this looks awesome!

    Miss drifted Snow White

    • Leanne

      Ahh sucks for you ;-) I’ve never got on with mousse foundations, they tend to be too cakey on me – you should definitely give this one a go though! x

  • Lacey

    It looks gorgeous on your skin. I haven’t brought Avon products in years!! :)

    • Leanne

      Thanks! I haven’t either, but the bits and pieces I’ve been trying recently have left me very tempted to buy a few more things :-)

  • Alix

    Ahh I LOVE this stuff! I became an Avon rep a few months ago (just family and friends not canvassing/harassing neighbourhoods haha!) because I was so impressed with their newer ranges! They really have upped the ante..

    I normally use MAC Studio Fix for a heavy full coverage foundation (nights out etc), and Nars for during the day medium dewy coverage. I decided to try the Ideal Flawless liquid as mum had ordered it and RAVED about it, and I had to admit it looked GOOD on her. SO I ordered it in Nude, I was wavering between Nude and Shell but opted for Nude and oh my, what a perfect match. It’s like my skin just better!
    I find it’s a very good medium coverage. It feels so much lighter than the MAC foundation, and even the Nars, and has a lovely dewy finish which I love (HATE matte finish..) I apply it with a Clinique foundation brush then buff with a Real Techniques buffing brush and it’s perfection. I don’t need to use concealer anymore on my delightful scar on my forehead, this covers it just enough (yippee!) and feels nice. I have dry skin but it have found my skin stays hydrated and it doesn’t cling to dry patches at all :). I have used it with primer (Porefessional and City Block) and without, with cream blush/bronzer, powder blus, liquid cheek tint etc and all blend beatifully. SO SO impressed! for £7 what a bargain!

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