Review: Avon Ideal Flawless Foundation » Do Not Refreeze - UK Beauty & Nail Blog

Review: Avon Ideal Flawless Foundation

I’ve recently shown you the eyeshadow palette and nail polishes from Avon’s winter 2012 Arctic Goddess collection, but today I want to share something from their permanent range – Ideal Flawless Foundation*.

Flawless1 Review: Avon Ideal Flawless Foundation

I think this was launched at the beginning of the year as I seem to remember seeing quite a lot of reviews for it around February/March time, but as always new products become old products and people stop talking about them – so hopefully this post will be a nice memory-refresher! At the Avon Arctic Goddess launch event last month, I was a bit undecided as to which of the two lightest shades (Light Pink and Ivory) was most suited to me, so I asked an MUA there. Predictably, after she matched me, I ended up being a mix between the two shades… but honestly, I can get away with either shade if I don’t feel like mixing them. Equal amounts of the two mixed together do create a perfect match though, and since the foundation costs just £12 it wouldn’t be a bank breaker to buy them both.

Flawless2 Review: Avon Ideal Flawless FoundationLeft: Ivory. Right: Light Pink.

Avon describe Ideal Flawless as a full-coverage foundation, but I don’t think it is. I always prefer light coverage foundations, so it does feel a little fuller than I’m used to but I know that by most people’s standards it’s not full coverage, more of a medium. If it doesn’t offer enough coverage for you though, it builds nicely so you can quite happily layer up on the areas where you need more coverage.

When I first applied Ideal Flawless with a Real Techniques Buffing Brush, it felt far far too heavy so I had to take it all straight off. I tried again, this time applying it with clean fingers and this was much better for me – the heat from my hands helped to melt the product into my skin and appear not so heavy before giving it a last little buff into the skin with the brush. This application is what’s in the below picture, to give you an idea. I keep going on about it being heavy – it’s really not, I’m just so used to light coverage! If you like medium to full coverage, you’ll love it. I love it too – I just need to soften it a little to suit my tastes better. It’s worth the effort though, as it really does blend beautifully into the skin.

One little negative: it will cling to dry patches like no one’s business, but this happens with most foundations really. It’s a non-issue as long as you prime well beforehand (I’m currently coveting Nivea Express Hydration Primer!) – and it’s totally outweighed by all the positives. The packaging is great, it looks a lot more expensive than it is; the coverage is workable to your tastes; it’s oil free which is always a plus for me; it has SPF15; the finish is lovely and sort of satin-like, not too dewy and not too matte – there’s nothing not to like really. There are 16 shades in the range, so you should definitely find a good match – like I said, although my *perfect* match is a mix of two shades I can easily wear either of them alone.

Here’s the obligatory before and after!

Flawless3 Review: Avon Ideal Flawless Foundation

Flawless4 Review: Avon Ideal Flawless Foundation

So what do you reckon? Are you tempted to try Ideal Flawless? Have you tried it already? It usually costs £12 for 30ml, but I noticed that it’s currently only £7 on the Avon site – so now is the time! I’m not sure if it’s £7 in the catalogue too, but worth a look!


  1. Katie Walker October 25, 2012
    • Leanne October 26, 2012
  2. Anonymous October 25, 2012
    • Leanne October 26, 2012
  3. Just me, Leah October 25, 2012
    • Leanne October 26, 2012
  4. jennie October 26, 2012
    • Leanne October 26, 2012
  5. Miss drifted Snow White October 26, 2012
    • Leanne October 26, 2012
  6. Lacey October 26, 2012
    • Leanne October 26, 2012
  7. Alix November 16, 2012

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