Review: Sleek MakeUP Primer Palette

I’d be very surprised if you hadn’t already heard of this – the Sleek MakeUP iDivine Primer Palette which hits Superdrug shelves today (16th Feb). The word is that Sleek were selling these a good fortnight before it’s release date at IMATS last month, but I have to confess I didn’t even go near the Sleek stand at IMATS as I was consumed with too many other brands!

As you can see above, the palette is composed of 12 different coloured cream eyeshadow bases. Unlike other recent iDivine palettes, this one doesn’t have an insert with shade names so they will have to be referred to as ‘the purple one from the primer palette’ etc! It also has an actual brush instead of the obligatory sponge applicator, although the brush isn’t very good and certainly doesn’t work well with the formula of the bases. Shall we go for some swatches now?

Left side of palette

Right side of palette

I wasn’t sure what sort of texture and consistency I was expecting from these, but they don’t feel too wet or greasy. They certainly don’t set by themselves, though so I don’t think they’re really ideal for wearing alone. In the swatches they appear quite pigmented, but on the eyelid it’s a different story. I really struggled to get any noticeable colour payoff or even coverage from any of the colours when using them on the eye – I tried with both a synthetic brush and my finger (natural bristle brushes are a no go with these creams).

As much as I love Sleek, I have a real problem when a brand claims they have a totally crease free cream product. THERE IS NO SUCH THING. Why is this such a hard concept to grasp for any brand, anywhere? We’re not stupid, we know that a cream product used on the eyelids will, by it’s very nature, end up creasing but I for one would MUCH rather see a press release/advert that says ‘remains crease free for 4-6 hours’ or something realistic and truthful like that, than claiming the product is totally crease free.

“The long lasting formula of Sleek MakeUP’s new iDivine Primer Palette is like no other eye shadow base. Each of the 12 creamy shades is highly pigmented to breathe a new lease of life into your existing eye makeup. The super smooth texture glides onto the eyelids effortlessly without creasing, making it the perfect base for your favourite shade.”

DON’T LIE! It creases, and it creases bad. Despite lack of colour payoff I tried using these under powder eyeshadows a handful of times since I received the palette, and each time my eyeshadow has sexily migrated into my eye socket within an hour.

Sorry, I do really love Sleek MakeUP as a brand but this product was just way off the mark for me. Sleek, you do powder eyeshadows SO well – stick to that, it’s your forte! Or develop some new colours of your Molten Metals!

If curiosity gets the better of you (and let’s face it, my opinion isn’t fact – you might get on fantastically with the product), the Sleek MakeUP iDivine Primer Palette is available online and in Superdrug stores nationwide now, for £6.99. I’m not sure if it’s a permanent addition to the iDivine range, so if you do want to try it I’d suggest doing it sooner rather than later!

PS: I finally caved in and make a Facebook page for Do Not Refreeze. Would be very pleased if you ‘liked’ – I’m a total beginner with Facebook as I don’t have a personal account but I’m hoping having a page will be a good thing!

24 thoughts on “Review: Sleek MakeUP Primer Palette

  1. This looks slightly…odd, I think. I don’t know if I’d buy coloured primers and that’s bad that they claim it’s “Crease Free” if it creases in an hour! Thanks for the swatches. x

  2. I don’t understand why they didn’t just release a single tube of decent primer, why must they try to fit everything into the 12 pan palette format?! It’s not exactly convenient for travel, especially if you already have another Sleek palette in there.

  3. I hadn’t heard of this and to be honest now after reading your post i’m not bothered about missing the bandwagon. I won’t be buying it. Will stick to my shadow insurance and aspiring to own lots of mac paint pots :) xx

  4. That’s weird! They don’t crease on me for a good four hours or so, and I have oily lids too! I do think they should just make a primer though, like UDPP or something similar to that. Or some paint pots :)

  5. I think that the main point of this palette is probably to make colours more vibrant, I would still use UDPP but then use the sleek primer which matched my eyeshadow to make it pop.

  6. Oooh, I was a bit excited about this and now I’ve seen your review I’m like, ‘What was I thinking?’ I have UDPP, Nyx Pencils and Beauty UK cream shadow pencils… Do Not Need! Some of them are pretty but… meh.

  7. Thank you for this review. I wanted to know if they creased and here is the answer ^_^

    I do have to disagree with you, though. My MAC Soft Ochre paintpot does not crease whatsoever. All day, from early morning to late night, my eyeshadow looks perfect when I’ve used that paintpot as a base/primer.
    Just so you know ^_^

  8. Hey Leanne, I googled for a review of this and you came up top on the results! Glad I checked your review as I was thinking of getting this today, based on the claims, so thanks for saving my pennies! x

  9. If it’s a primer, then it’s a primer not an eyeshadow. But what I cannot understand is why they released such product knowing that a simple consumer wouldn’t understand the difference.. thanks for the review though :D I was thinking of using this as a DIY alternate for FX makeup mixing it together with powders, but this wont work, because they have.. shimmery finish.

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