John Frieda Precision Foam Colour

You would have to have been living under a rock for a while to have not heard about John Frieda’s brand spanking new foam hair colour. I’m quite sure there’s been foam hair dyes before, but I’m equally sure that this is the first time the idea has been brought to the UK mass market.

I used to dye my hair a LOT when I was in school and college – I’ve been black, pink, bright orange, blue, purple, all that good stuff. But until recently I hadn’t dyed my hair in about 2 years! For that reason, I was keen to try out John Frieda’s offering when asked. The colour I used was Medium Chocolate Brown 5B. Original naming system ;) I’ll start you off with a picture of my natural, unstyled, 2-days-dirty hair. Sexy… naaaht!


A quick note – I apologise for the shoddy quality of the photos in this post, Colin did the dye job for me over the weekend at his house and I forgot to take my camera, so we’re having to make do with phone pics here. They are still surprisingly colour accurate!

I’d never used a foam hair colour before – in fact, I’d never even heard of them until now. Colin was ready to just jump straight in there without reading the instructions but I’m bloody glad I stopped him and read them. There’s a few little differences to normal hair dyes. For a start, you have to tilt the bottle (five times exactly) when you add the colourant into the developer, as opposed to the mad shaking you would regularly do. The instructions are very adamant that you must not tilt more than 5 times and you absolutely must not shake! You also have to refrain from tipping the bottle upside down. You must squeeze the product into your gloved hands before applying to your hair. But once you’ve memorised those few little rules this is seriously the easiest dye job you’ll ever do at home.

Once you’ve combined the developer and colourant with your dainty tilting action, the concoction in the bottle remains remarkably aqueous. I was worried that we’d already done something wrong, but nope, give the bottle a little squeeze from the middle and POW, you get a handful of foam! I have to admit, it was a lot of fun to use. And I also should comment on the smell – it’s actually quite pleasant when its a good few inches away from your nose. If you give it a sniff, though, there is the familiar cat-pee scent of ammonia.

The instructions suggest beginning with your roots along the natural parting of your hair, then to just apply the foam in sections and massage gently, adding more and more foam until your hair is over-saturated with it. Now, as I’ve always had long and ridiculously thick hair, I usually buy two lots of dye to cover all of my hair and did briefly worry that I wasn’t going to have enough in this instance, but the foam does go an awful long way and I was relieved to discover there was enough. Here’s a flattering shot of the back of my head during developing time.

In the photos on the instructions, the model’s hair is very white with foam but as you can see, mine wasn’t. It does say ‘Your head should be as frothy with foam as the image’. I’m not sure if maybe he massaged too much, or it’s just that I have so much hair that there wasn’t any excess to pile on top to make it look like the photo. Regardless, the colour came out just fine. In fact, I REALLY like it. I wouldn’t describe it as chocolate brown, though. It’s definitely more of a red brown, in fact my parting looked distinctly red for the first couple of washes. That might be down to me losing track of time and leaving it on almost 10 minutes past the developing time.. oops. Haha.

Here’s the results, straight after blow drying. A really multi-tonal colour with obvious red tones. I’ve had a lot of hair colours before but nothing very similar to this so I’m enjoying it :)

Although Colin did it for me, I shouldn’t imagine I would have had any difficulty whatsoever if I’d have done it myself. Seemed a damn sight easier than regular dyes, anyway! If you have very long and thick hair like mine and you usually use two boxes of dye, note that I had just about enough to do mine here. If your hair is much longer you might need to buy two, but this is a little more expensive than regular colourants.

John Frieda Precision Foam Colour is available in 20 shades from Boots and Superdrug stores nationwide. RRP £9.99. Bear in mind that Boots are currently offering 33% off so you can grab it for £6.66!

22 thoughts on “John Frieda Precision Foam Colour

  1. Be careful with the blondes! I have naturally dark blonde hair and wanted to lighten my roots as they always go darker in the winter. I bought the JFPF 7G (natural golden blonde) and my hair turned out dark read! The dye was only on my hair for 20 mins (10 on my roots + 10 for the length of my hair) and it’s really dark red! I followed the directions exactly, didn’t shake it, tilted it 5 times etc. and now have dark red hair!

  2. Just used this for the first time today. Used Dark cherry Brown to add some reddish dark colour and cover greys at my temples. Teenage daughter did it for me, am thrilled with the results. Will definitely use it again!

  3. I also used 7g last night and really wished I had read this review first as I now have dark red hair! How is yours looking now? Did you leave it or colour it again right away?

  4. Hi Amy, I got a professional to fix it, she said if I coloured my hair blonde on top of the red, my hair would go orange. I have had blonde highlights put through it but there is still a lot of red throughout my hair. I really wish I hadn’t used it now. How is your hair looking? I really feel your pain with this, I was so upset.

  5. I have used the black, dark chocolate, medium chocolate – These colours are very natural looking and leave the hair in great condition

    The condition of the hair is silky and soft – loads of shine – fairly easy to use, high quality product, as with all John Freda products. Shampoos and conditioners are second to non and are legend at sorting out hair thats totalled from over processing

    Great for the home user wanting to refresh the hair and add tone. My verdict is that although the colours are accurate, they are not very vibrant and lack depth which is a great shame. The last few times i left the product on slightly longer, it still achieved the same result – For me although i had the right tone, the colour i was after and expecting was deeper darker and richer – slightly disappointing.. If you are new to homekits a and do not want anything radical – non committal go for it – i felt mumsey

  6. I just tried the medium ash blonde. My hair is dirty dark blonde with natural blonde highlights, needless to say, I was quite upset after using this product. I wanted to go a shade or two lighter-blonde, just to make it pop, and have waited 3 years to dye it again. It has turned my hair into a reddish color with a slight gold touch. The application I found difficult, as well, than other traditonal hair dyes. It never foamed like the photo and it was frustrating to spread it throughout my thick hair and remained sort of dry-like. The whole time I was anxious about if I would have enough but in the end I did-that is the only good thing I have to say-it goes a long way. In the end, it really hasn’t given me a boost but only destroyed my beautiful, natural highlights that I had.

  7. I’ve dyed my own waist-length naturally med brown hair since I was 13 years old (except for a few times when I had highlights)so the foam formulation looked like a really good improvement today while at the local Walgreens (Arizona). I will never need to even my color out with red henna again (too messy and not very good for my greying temples)! Light Red Brown 6R has been a success as far as the “no patches” promise and the formulation goes a lot farther too (used 1 1/2 boxes for really long and thick hair). The color is a little darker than a level 6, though. Love this stuff!

  8. BEWARE! I used Medium Golden Brown (5G) — the best match for my natural color. I have used various drug store brands regularly for years — never had a problem. Followed the directions and time exactly — it turned my hair Adam’s Family black! It was so awful I had to cancel plans to go out Friday night and re-colored with my regular L’oreal brand (2 colorings in one night — not great for my hair). I have spent the weekend washing a dozen times. It’s slightly lighter but still WAY too dark. Hate this stuff — save your $$ and your hair!

  9. Really glad I read the reviews. Thanks guys! I got the dark golden blonde but I have used a colour remover and I bleached it as my hair was dark purple before and after reading the instructions inside the box it says not to apply to hair that has been bleached or if you used colour remover or henna. It says only use on natural hair. I won’t use it now will go buy normal dye that I used several times before as I might get red or dark hair which I do not need at all.
    Again thanks a lot guys and I feel your pain, I know how upsetting it is when it goes totally wrong. Big hug. xx

  10. DONOT USE THIS PRODUCE! I have been colouring my hair for many years and I always read and follow the instructions. I bought 7G (Dark Golden Blonde) which seemed the nearest to my colour right now. It came out chocolate brown, much too dark for my colouring. That was only after 10 minutes, as I could see what was hapeening to my hair under the foam. I went out straight away with a scarf on jy head and restored my proper colour using Garnier Pre-Lightener (thank you, Garnier). I don’t know about other colours in this range, but can see that others have bad experiences too. Will never use again.

  11. I have medium brown hair with approx 50% grey and used the 5N medium brown. The product covered my greys perfectly and it looks very natural! not forgetting the condition of my hair it is so shiny and healthy after using it. Definitely recommend for girlies with greys!

  12. I used a medium “golden” brown shade and am horrified at how dark my hair is. My hair was med brown to begin with and I just wanted to brighten it up and cover the few grays. But now it’s BLACK. It looks dreadful. DARK and just about toneless. There are no ‘golden’ tones in my hair at all. I used to have them, but now they are completely GONE.

    I will NEVER use John Frieda hair coloring products again. EVER. So disappointed. Now I have to see about getting it lightened, all by myself. Disgusting. What a joke this stuff is. The colors on the boxes DO NOT represent results AT ALL. I have NEVER had this happen in 20 years. I am going to complain to the company as well.

  13. I will NEVER use John Frieda again either! My hair has been a light blonde for years and I’ve never had a color turn out any different than I expected until now. I bought the Dark Caramel Blonde and the pic on the box of what it looked like over blonde hair was fine.
    My hair turned out a DARK brown. There is nothing blonde, and nothing caramel about it. I hate it. I called John Frieda and basically they said it must be my hair. I don’t buy that! In 30 years of coloring I’ve never had anything like this happen. Now I’m stuck with this yucky shade of brown unless I want to bleach the heck out of my hair. I’m still furious!

  14. I will NEVER use John Frieda again either! My hair has been a light blonde for years and I’ve never had a color turn out any different than I expected until now. I bought the Dark Caramel Blonde and the pic on the box of what it looked like over blonde hair was fine.
    My hair turned out a DARK brown. There is nothing blonde, and nothing caramel about it. I hate it. I called John Frieda and basically they said it must be my hair. I don’t buy that! In 30 years of coloring I’ve never had anything like this happen. Now I’m stuck with this yucky shade of brown unless I want to bleach the heck out of my hair. I’m still furious!

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